Because of a lawsuit settlement of $13 million, from now until March 2, 2015, anyone can receive either (a) $10 of reimbursement from Red Bull (no proof of purchase necessary) OR (b) $15 of free Red Bull drinks in the mail paid completely by Red Bull.
You only need to fill out the Claim Form.
Why are they giving away free money and products?
Simple answer: Red Bull doesn’t actually give you wings, and someone tried suing them for it. So they’re settling to pay $13 million.
A lawsuit was filed against Red Bull for “[preying] upon consumers by promising that, among other things, ‘Red Bull gives you wing,’ and that it ‘vitalizes body and mind,'” The lawsuit file continues to say, “Red Bull provides nothing superior for the consumer’s physiological and mental performance that cannot be had from a simple cup of coffee or caffeine pill”.
The plaintiff in this Red Bull lawsuit is Benjamin Careathers, a Red Bull consumer since 2002. He filed the class action lawsuit on January 16, 2013 in New York.
It’s a bit ridiculous to think someone would actually go through the trouble to file this, but when you think about other ridiculous lawsuits in America (ie. a guy suing McDonald’s $1.5M for only giving 1 napkin), maybe this is not so ridiculous.
(Image via flickr.com)
How did Red Bull respond to the lawsuit?
Simple answer: Uh, Red Bull does give you wings, but we’ll settle for $13M to avoid trouble.
Okay, not in those words exactly, but Red Bull informed BevNET in an email saying, “Red Bull settled the lawsuit to avoid the cost and distraction of litigation. However, Red Bull maintains that its marketing and labeling have always been truthful and accurate, and denies any and all wrongdoing or liability.”
They’re holding their ground that they are not making any false advertisements. Horvath said, “there’s a lot to prove before you can get to the end.” But is that worth $13 million?
On the flip side, these give-aways might actually help their business. By giving consumers the option of $10 cash or $15 in Red Bull products, there is an incentive to choose the Red Bull products based on the $5 value difference, which can lead recipients to buy more after this “free trial”.
Interesting Claims in the Lawsuit:
- Red Bull advertises a “unique blend of ingredients” claiming “superior benefits of drinking Red Bull”, but it’s actually only caffeine that’s doing the trick. A 2012 study by Tom M. McLellan, et al. supports this.
- 8.4 oz of Red Bull with 80mg of caffeine costs $2.19 more than a NoDoz tablet of 100 mg caffeine that costs $0.30.
- 7 oz of drip coffee contains 115-175 mg of caffeine, so a 12 oz serving of Starbuck’s coffee at $1.85 will cost less but provide more caffeine.
How to get your $10 in cash or $15 in Red Bull products:
Again, no proof of purchase necessary.
- Go to: http://energydrinksettlement.com/claim
- Click on “Click here to file a Claim Form online” (easiest way), or you can do it via mail by printing the form.
- Provide your information (mailing info).
- Select what you’d like: $10 or $15 in Red Bull Energy Drink or Red Bull Sugarfree.
It’s not public how many people have already applied, but the settlement fund of $13M is final. If more than 1.3 million people apply by the deadline of March 2, 2015, the amount of money per person will begin to shrink. In fact, the claim form website crashed from too much traffic the day after this deal was announced.
I don’t drink Red Bull, so I’m not going to fill it out (don’t get the $10 cash if you didn’t actually buy Red Bull, that’s messed up).
If you can live without caffeine, it’s better to consume in moderation and avoid getting withdrawals or “addictions”. Staying up late, not sleeping enough, and crashing is very unhealthy. But if you have a headache/migraine, caffeine is actually an awesome eat hack to rid of it fast!